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Report: Average CoD World at War player has spent $9 on DLC [update]
If there were any doubt left in your mind that Call of Duty is a popular franchise, a recent report from Gamasutra should firmly cement the fact in your mind. According to the piece, Call of Duty: World at War's three DLC packs digitally pushed 6.5 million units between March and mid-August of 2009 across the Xbox 360 and PlayStation 3 consoles.As you might imagine, those kind of numbers add up to a lot of extra revenue for the mega-publisher – the piece approximates a cool $45 million. Taking that one step further, the average cost of each box of CoD: WaW sold at retail becomes $65. We're not sure if that number accounts for the chunk taken out by Microsoft and Sony respectively for distribution, but even cut in half that's still a nice chunk of change. So today, we'd like to officially announce that we're changing the site's name to Call of Duty: Joystiq. Call it a strategic business move – it's all about brand recognition, people!Update: To be clear, the $45 million number is an approximation by Gamasutra, put together with information from NPD, EEDAR, and Activision PR. It was apparently calculated by taking 65% of 7 million units at $10 a piece, without accounting for giveaways or bundles.
World at War event calls community to duty this Saturday, Aug 8
Treyarch Community Manager Josh Olin has a post up on the PlayStation Blog announcing a "Game with Developers" event for CoD: World at War this weekend. The battle goes down this Saturday, August 8 from 1-5PM, in celebration of the game's third map pack. To join in the festivities, add one (or all) of the PSN IDs to your friends list that we've listed after the break. Happy hunting! %Gallery-69475%
World at War DLC reaches 2 million downloads
Activision just sent word that the multiplayer map DLC for Call of Duty: World at War (otherwise known as Map Pack 1) has surpassed a combined worldwide download milestone of 2 million units across the Xbox 360 and PlayStation 3. Needless to say, Activision seems pleased ... and why wouldn't it be? Map Pack 1 already broke Xbox Live sales records, selling one million units in its first week of availability.Treyarch studio head, Mark Lamia, took a moment to comment on the "milestone," thanking the loyal community of World at War players for supporting the game -- and presumably, for not being completely tired of World War II themed shooters. Lamia also reminds gamers the World at War team expects to deliver new DLC sometime this June.
