World Innovation Lab
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Sony's smart lock is yet another crowdfunding experiment
It's probably fair to say that the Sony we once knew and loved is going away as the mega-corporation tries to reinvent itself. Part of that strategy is to go all-in on PlayStation, and another, it seems, is just to get members of the public to do its product testing for it. The company hid its name when crowdfunding an e-paper watch to see how people felt about it, and now it's going back to Makuake, Japan's equivalent to Kickstarter, for another hardware experiment.
