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The man who gave away 1,000,000 gold
Since the launch of patch 4.3, transmogrification has been big business for players on the Auction House. But it's a hard market to get a logical handle on, like building an empire on selling classic oil paintings or finely aged wines. How do you know what a piece of gear is worth based on looks alone? How can you make money by dealing, essentially, in random world drops? Instead of muddling through the topic myself, I decided it would be smarter to go straight to the expert. No one knows more about making money in the transmogrification market than Keelhaul of Proudmoore (US) -- or as he's affectionately known around the internet, the Mogfather. His goal was simple: Prove that the transmogrification gear market was profitable. Forty-five days and 1 million gold later, it's safe to say his point has been successfully proven. But if you think banking a million gold in 45 days is remarkable, wait until you hear what he did next: He gave it all away.