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  • THQ: WWE franchise rebranding boosted performance

    by 
    JC Fletcher
    JC Fletcher
    05.15.2012

    Which would you be more likely to walk into a store and ask for? Something called "WWE 12" or something called "WWE Smackdown vs. Raw 2011?" THQ reports that common sense has won out, as it attributes increased sales of the new title, in part, to the new naming convention."The successful rebranding of this annual franchise has led to higher sell-through to date," the company notes in its latest earnings release, "which is up approximately 20 percent on like-for-like platforms in North America versus the year-ago title." THQ didn't share the sell-through number, but it did disclose that it shipped more than 2.2 million copies since November. It sounds like a much more successful rebranding than "Hollywood Hogan."

  • WWE '12 review: Men in Tights

    by 
    Mike Suszek
    Mike Suszek
    11.28.2011

    Pro wrestling has never been depicted as well as it has in WWE '12, a decidedly non-wrestling game. Sure, it's got "wrestling" embedded somewhere in its acronymic title, but WWE '12 acts like a fighting game. In pro wrestling, the "other guy" in a match takes bumps, and helps dictate the pace of the bout. The video game versions of wrestling don't include blatant options to take falls. There is no intentional means of losing to give a low-card wrestler a "push." WWE '12 continues the tradition of advancing the illusion of wrestling. Both as a video game and as an extension of the WWE product, it accomplishes that task exceedingly well. %Gallery-125042%

  • The next WWE game is just 'WWE 12'

    by 
    JC Fletcher
    JC Fletcher
    05.31.2011

    The latest iteration of THQ's wrestling simulation series is dropping the unwieldy and kind of silly "Smackdown vs. Raw" title in favor of the short, easy to remember WWE 12. Hard to believe the same series can include both a game with that svelte a title and ones called "WWE Smackdown! Here Comes the Pain." The new game hasn't been specifically announced for any platforms, but the trailer features PlayStation, Wii and Xbox 360 logos. THQ is showing off its revamped wrasslin' game at E3 and will stream gameplay demos every day during the show next week. In the meantime, you can see the first screens in our gallery and get strangely emotional with Randy Orton after the break.%Gallery-124924%