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Sony's 2018 OLED TV starts at $2,800
To call Sony's original OLED TV expensive would be an understatement -- when they started at $5,000 brand new, you had to be a huge fan of the design and image processing to ignore the affordable alternatives from brands like LG. That won't be quite such a problem in 2018. Sony has outlined the pricing for this year's A8F sets, which start at $2,800 for a 55-inch model and climb to $3,800 for the 65-inch variant. That's still more expensive than the competition (the LG C8 starts at $2,500), but it's considerably easier to justify if you crave the A8F's screen-as-speaker technology.
