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Hit List Q&A: Xavier Poix, Ubisoft Annecy, Montpellier and Paris managing director
In the "Hit List" from the Academy of Interactive Arts & Sciences, the video game industry's top talents describe their current gaming addictions, their most anticipated releases and more. This week: Ubisoft's Xavier Poix. Xavier Poix is Managing Director of Ubisoft's Annecy, Montpellier and Paris studios. Xavier joined Ubisoft in 1998 on the business side, becoming Sales Director for France before moving into production. He was Director of Ubisoft Montpellier and producer of the game for Peter Jackson's King Kong before taking his current role. Under Xavier's management, Ubisoft's French studios have become synonymous with launch titles for new platforms, such as Ghost Recon Advanced Warfighter, Red Steel, and ZombiU. Their creative talent is at the origin of blockbuster brands (Raving Rabbids, Just Dance), critically acclaimed original IP (From Dust), and demonstrating that license-based titles and quality gaming experiences are not incompatible (The Adventures of TinTin, Michael Jackson The Experience). Having recently finished development on several Wii U launch titles as well as Assassin's Creed 3 multiplayer, the French studios are working on new titles, including Rayman Legends, and continue to infuse creativity and innovation into Ubisoft's brands.At his forthcoming 2013 D.I.C.E. Summit session, he will be addressing the topic – "Developing the Future: leveraging new technology to change the way we play." Putting new tech in the hands of developers inevitably results in exciting new ideas. And when that tech is revolutionary, it can change paradigms and make us question the fundamentals of how we play. Building on the personal of experience of overseeing Ubisoft titles that offered audiences a new way of interacting with the game – and each other – this talk explores certain trends that could mark and potentially change our perspective of gaming in the near future.
