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An electropop band used fax machines to promote its new album
Always looking for a reason to dust off your office's sad, unused fax machine? Here's one: The band YACHT used faxes to initially distribute its new album's artwork. No, really. It's part of a weird, multimedia promotion that defies all expectations: the album was announced as a set of coordinates that led to a billboard bearing its name, reading "I thought the future would be cooler." The track list was unveiled as a Buzzfeed listicle. Now the band held its cover art ransom until at least 300 people requested it via fax. With the 300 requests in, you can check out a high res version after the break (no landline phone required) or on Google Photos.
