yael-naim
Latest
Apple Ads = major indie exposure
What does an Apple advert do for an unknown indie artist without a US album release to her name? In the case of Yael Naim it meant debuting at number 9 on the Billboard Hot 100 with 135000 downloads of her song, "I'm a New Soul". It also meant Atlantic Records pushing her US album debut forward by two months. According to this Adage report, Apple gets away with paying about half the going rights rate, in return artists receive unmatchable exposure.
iTunes makes "that music from the MacBook Air commercial" available
If you, like many other Apple (and non-Apple) customers has fallen in love with the new MacBook Air commercial, you can now easily find its "I'm a New Soul" song in iTunes. Israeli musician Yael Naim sings this hauntingly beautiful song, and because we love you guys, here's the entire song and original video courtesy of YouTube. "I'm a new soul. I came to this strange world hoping, I could learn a bit 'bout how to give and take." Sadly, the fish probably dies. Don't throw goldfish into natural lakes, guys.
