Tesla Tequila goes from April Fools joke to $250-per-bottle reality

You can actually buy Elon Musk's 'Teslaquila,' but please don't drink and drive, even with Autopilot.

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Richard Lawler
November 5, 2020 8:01 PM
Tesla's new tequila brand in a bolt shaped bottle.

With an awkward meeting of cars and alcohol consumption, Tesla is actually going to release branded liquor. Tesla Tequila is available to order now on its site, offering “an exclusive, small-batch premium 100% de agave tequila añejo” for $250.

As with many things, it started as an “April Fools” joke tweet by Elon Musk in 2018 — it was funnier before the SEC fines — about Teslaquila. The company eventually sought to trademark the name, but is going with something more traditional now.

Orders are limited to two bottles, and because of laws concerning the online sale of alcohol, it can only ship to certain states when deliveries take place later this year. The tequila is made by Nosotros Tequila, which offers bottles of its own stuff for $40 - $45, but those haven’t been aged for an extra four months in French oak barrels and poured into this exclusive hand-blown bottle — notably shaped like a bolt of electricity to signify the tie-in.

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Tesla Tequila goes from April Fools joke to $250-per-bottle reality