The Morning After: Netflix lists $900,000 AI job to help ‘create great content’

Meanwhile, actors and writers continue to strike.


It looks like the big entertainment powers are digging in for a long battle with striking actors and writers. Not that they don’t have money to use. Here’s an example: Netflix’s recent job posting for a machine learning platform product manager, with a heady annual salary of $300,000 to $900,000 (that’s a range). That’s compared to many actors who make around $200 a day, according to this SAG-AFTRA contract. AI's role in creating future entertainment is a key item of debate for both striking parties.

The job listing indicates AI will be used to “create great content” and not just develop new algorithms to recommend shows and movies. The posting also alludes to integrating artificial intelligence in “all areas of the business.” The first tentative steps have already been made: Netflix currently airs a Spanish reality dating series called Deep Fake Love, which scans contestants’ faces to create AI-generated deepfakes, while its gaming studio employs generative AI to compose narratives and dialogue.

– Mat Smith

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Threads adds the chronological feed we all wanted

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Spotify grew far more than expected, but is still losing money

The company blames its losses on podcasts and restructuring.

Spotify saw its million monthly active users (MAU) climb to 551 million after welcoming 36 million new listeners in the last quarter. Despite the massive influx, Spotify still lost a significant amount of money. Its total revenue for the period is $3.5 billion (€3.2 billion), 11 percent larger than last year's. However, it also posted an adjusted operating loss of $123.7 million (€112 million). Spotify blamed those losses on the shutdown of its podcast shows, as well as on excess real estate and severance for employees laid off due to company restructuring.

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GM’s next-gen Chevy Bolt is on the way

The company is ending production on the original model amid a shift to its Ultium battery system.

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