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Twitter is working on an ad-free subscription tier

Musk announced the offering on Saturday.

GLASTONBURY, UNITED KINGDOM - JANUARY 07: In this photo illustration the logo of US online social media and social networking service Twitter (C) is displayed on a smartphone screen on January 07, 2023 in Glastonbury, England. Based in San Francisco, California, Twitter was created March 2006. In October 2022, entrepreneur Elon Musk acquired Twitter for a reported US$44 billion, gaining control of the platform. On December 20, 2022, after numerous controversies Musk announced he would step down as CEO once a replacement had been found. (Photo by Matt Cardy/Getty Images)
Matt Cardy via Getty Images
Igor Bonifacic
Igor Bonifacic|@igorbonifacic|January 21, 2023 1:56 PM

Twitter is working on a new, more expensive Blue subscription tier that will allow users to browse the platform without seeing ads. “Ads are too frequent on Twitter and too big. Taking steps to address both in coming weeks,” Twitter owner Elon Musk tweeted on Saturday afternoon. “Also, there will be a higher priced subscription that allows zero ads.”

In the US, Twitter Blue currently costs $11 per month when users subscribe directly through the Twitter iOS or Android app. On the web, where Apple and Google’s up to 30 percent commission on in-app purchases doesn’t apply, the service costs $8 per month. Since Twitter began revamping the subscription in November, the ability to see fewer ads on your timeline has been one of the primary selling points the company has pushed, but that perk is still listed as “coming soon” when you go to sign up for the service.

By some estimates, Twitter’s ad revenue has declined precipitously since Musk’s takeover of the company in October. According to a recent report published by The Information, a senior Twitter manager told employees this past Tuesday that daily revenue was down 40 percent from the same day a year ago. One internal slide seen by the outlet saw Twitter attribute the decline to the initial relaunch of Twitter Blue, which saw the platform overrun by verified trolls who used the paid verification feature to impersonate brands, celebrities and other notable accounts.

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Twitter is working on an ad-free subscription tier