NPD reports that while Apple's iTunes Music Store continues to lead the pack of online music download stores, growth in the sector appears to be slowing, and perhaps even reversing. In April, 2004, paid downloads hit 1.3 million, but then slowed to around 1 million in May and June. While analysts note that this coincides with promotions offered by companies like Pepsi and iTunes, the fact that P2P music sharing sites and technology have continued to grow will no doubt have the record industry up in arms yet again (we blame society). According to numbers released in the report, P2P numbers grew to 6.4 million in July 2004 from 5.1 million in August 2003. Moral of the story? People like free stuff.
[Correction: It's 1.3 million USERS who downloaded, not downloads themselves. Thanks, Jeff!]