Maiden Outdoor's Bluetooth billboards
Maiden Outdoor are nearing completion of adding Bluetooth capability to their massive LED billboards located around the UK, Protein Feed reports. Volvo looks to be one of the first test cases, giving travellers at Heathrow airport the option to download a clip of one of seven adverts; cellphone users need to set their phone to discoverable mode to receive them. This obviously isn't the first time Bluetooth has been used to reach unsuspecting passersby — earlier this year, New Order outfitted posters for their new album with Bluetooth to beam song clips and ringtones straight to people's cellphones.
