Sony: Lack of innovation = value
Sony Entertainment President Kaz "Riiiidge Racer" Hirai says the $600 PS3 is a "very good value." Why? Because, thanks to Sony's geological approach to console development, it only costs you $60 per year of faithful service (This is the only answer he came up with):
I think that we are offering a very good value for the consumers. We look at our products having a 10-year life cycle, which we've proven with the PlayStation. Therefore, the PlayStation 3 is going to be a console that's going to be with you again for 10 years. We're not going to ask the consumers to suddenly buy another PlayStation console in five years time, and basically have their investment go by the wayside. So for all those reasons, I think at $599 we're offering a very good value to the consumers.
To put this in perspective, by the time you take home a PS4, your girlfriend's breasts will be three inches lower and that illegitimate glint in your eye will be in the 3rd grade. But it explains alot. Sony thinks their lack of innovation is actually a plus for the consumer. By this logic, why not stretch the cycle out to 30 years. That way, PS3 fanboys could still be dusting off their super-duper value in 2036 while our grandkids play with their "Xbox Classic" Home Holodecks.
The world is just turning a little too fast for Kaz these days.
[Thanks KingOfGods]
