Material, including live models, conduct that is sexually explicit and/or sexually provocative, including but not limited to nudity, partial nudity and bathing suit bottoms, are prohibited on the Show floor, all common areas, and at any access points to the Show. ESA, in its sole discretion, will determine whether material is acceptable.
This is an interesting, and worrying, development; as Brenda Brathwaite points out, the censorship means that showing adult games or games with partial nudity won't be allowed. Will The Sims 2 be turned away because of the shower scenes? Will World of Warcraft be denied access because you can dance in your undies?
It's unlikely, but it looks like a line will have to be drawn somewhere. Also, while we applaud the removal of scantily-clad models from the show floor, we wonder which other techniques companies will stoop to to grab the attention of passers-by. Last year's Anti Booth Babes attracted a lot of publicity, but exhibitors will have to find new tricks this year.