"Players won't be able to see. On the original DS, I mean. The screens on the old system are simply much too dark, making the new Mushroom Kingdom almost impossible to navigate. We had always planned to make New Super Mario Bros. a premier title for the Lite and its superior screens, and what better way to make it exclusive to that system?"
This lends more weight to the earlier murmurings of a Mario DS Lite bundle hitting US shores, though Reggie was quick to point out that the recent shortages in Japan may cause the system to launch a bit later than the game itself.
"New Super Mario Bros. should be out for a little while before the DS Lite, which is a great way of starting the marketing train rolling. The actual system won't take long to catch up though--two months at most."
The Lite-only New Super Mario Bros. is currently slated for release on 21 March.
[Update: Just in case you're reading this late, this story was an evil, bogus April Fool's trick. Shame on me.]