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Pioneer's new HD campaign goes to new realms

Pioneer is launching a new ad campaign for their PureVision series of plasma high-definition televisions, with spots scheduled for print and television. The TV spots are set to air during Sunday and Monday Night Football, the Major League Baseball championships, and Pioneer's sponsored college football Las Vegas Bowl playoff game.

Featuring their new 50-inch 1080p set as a centerpiece and aimed at HD purists, the ads take place in an imaginary futuristic testing lab, with the plasma displays being tested for their futuristic capabilities. Ads for the sets should start showing up on September 2nd.