Phillip Swann's top 5 reasons HDTV is here to stay:
- Lower Prices
- Popular Shows Now in HD
- Cable & Satellite Expanding HD Lineups.
- More Advertising
- The Digital TV Transition
1. Lower Prices Cable & Satellite Expanding HD Lineups
While lower prices are great for the average Joe, this is not the most important trend. There is a lot more to watch now then three, two, or one year ago. HDTV fanatics are enjoying all this new stuff but the average consumer can now see that there is something to watch in high-def. Sure, every cable/satellite station isn't in HD but the popular ones are and more is on the way. This will cause the biggest demand for first time HDTV buyers. Kind of sounds like all those Blu-ray fanboy's slogin: Content is King.
2. Popular Shows Now in HD
This goes hand-in-hand with number 1, but it isn't just popular shows anymore. Prime-time shows have been in HD for a couple of years now but high-def has branched out into new time slots give viewers more high-def options at different times. Think The View
3. Cable & Satellite Expanding HD Lineups More Advertising
Marketing sells. Hitachi enlisted Jean-Paul Goude, Mitsubishi courted MTV for MHD. Samsung teamed up with Xbox and Sony lots of bouncing balls. They all work. Advertising and marketing lets everyone know all the HDTV options. Do techies and geeks pay attention to these? Nope. Does the average consumer? Yes.
4. More Advertising Lower Prices
Now the prices come into play, but only after people check out all the HD shows and succomb to the marketing blitz. The prices do matter a lot in the long run but so does the amount of shows that are in high-def.
5. The Digital TV Transition
It is kind of hard to put this reason at the end of the list because without it, really none of these other trends would have happened as quickly, but they would have still happened. Now, if the law stated that everything had to go HD, that would be different, but all it expresses is that broadcast stations need to transmit a digital signal and that new digital signal may or may not be HD. But, that hasn't stopped millions of salesmen across this great land from "misleading" consumers into thinking that everything is going to be high-def on February 17, 2009 that in truth, has spurred HDTV sales.
Is this ordering more accurate? What do you think?