Although the experience of browsing the web on a mobile phone has improved greatly over the last couple of days five years or so, there are still sites out there that refuse to load or function as smoothly as they would on a personal computer. A possible solution to this problem comes in the form of yesterday's launch of dotMobi: or if you prefer it cold and impersonal, the new .mobi top level domain name. Yeah, so you're thinking "how's another domain name gonna improve things?" Well, unlike other domain names, dotMobi has a relatively stringent style guide for anyone wishing to register a .mobi domain: mandatory rules for registrants include the requirement that the site can be loaded without typing "www." (a pain on a numerical keypad), and a complete ban on cellphone-browser busting frames. Time will tell whether or not the bar of entry has been set high enough, as all of the tips in the "Highly Recommended" section of the style guide are optional: for example, registrants don't even have to test their website on a mobile device. A giant leap for cellular mankind this is not, but it's certainly a step in the right direction.