We got in touch with Todd Riddle, Group Creative Director at Fallon about the current Travelers commercial
that bears a striking resemblance to Katamari Damacy
. The spot (high-quality version)
in question shows a mass enveloping people, trees, and cars, as it bounces through San Francisco. Riddle said that there's no Katamari
relation, but the spot is connected to Peter Jackson's special effects house.
Riddle has been in advertising for 20 years and has won of dozens of accolades including Cannes, Clio, and One Show awards. We asked him a few questions about games and the spot, titled "Snowball," via email.