Following its CDMA and iDEN competitors headlong into the hot location-based services game, Cingular is finally poised mark their first wide-scale LBS deployment by hooking up with TeleNav to offer turn-by-turn navigation to its customers. Though the service will be marketed mainly toward the carrier's business users, pretty much anyone with a lousy sense of direction stands to benefit, with both auto and pedestrian modes included in the box. It'll be offered starting at $5.99 a month for 10 uses or $9.99 for unlimited use on the HP hw6920, Treo 650, Cingular 8125, and the just-'round-the-corner 8525, though handsets without GPS receivers (that is, pretty much anything but the HP) will need to hook up to an external Bluetooth unit to make it all happen.

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Cingular hooks up with TeleNav for LBS