Local game store updates firmware for only $4.99!

A user on the PlayStation forums took a picture with his digital camera of a store offering PSP firmware upgrades... for only $4.99! I do get quite a number of silly e-mails from readers asking how to upgrade the system's firmware. Is it so difficult to visit Sony's official website? Is it so difficult to put a UMD that features an upgrade into one's system to update? Is it so hard to use the "Network Update" feature? WHY?? Why can't people figure this out?!

As long as there's simpletons using the machine, there will always be a market for capitalizing store managers. Is he a smart business man? Or is he just exploiting others for a free feature?

This article was originally published on Joystiq.