Finally man, a tech exec cuts through the heaps of banal press statements and glad-handing interviews to stand up and tell it like it is -- and boom, dude gets eaten alive. Yeah, we're talking about Bill Watkins, who was recently quoted as saying, "Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." Damn skippy Bill, you done the deed, now don't back out! Well, too late; apparently Bill sent out a memo to his company apologizing for the statement: "... unfortunately, and unwisely, I also used pornography as an example to illustrate a point. Fortune Magazine chose to focus narrowly on this example in their headline." Well, c'mon, you can't fault everybody for focusing in on the sound bite; but if you want to take a lesson in the school of stonewalling, without naming names we've got a few good coaches we could send your way.