All Mom wants for Mother's Day is a DS Lite

Chris Kohler's coverage of random stuff he sees while walking around in Japan continues with a note about Nintendo's latest DS advertising campaign. The sign says "Soon, it will be Mother's Day" next to a picture of a DS Lite playing Brain Age.

We can't help but think that if this campaign works, it'll lead to a lot of disappointed moms this Sunday. We're not saying moms don't want DS's (some may not, but most people do!) The problem is that it's still pretty much impossible to get a DS in Japan, with the apparent exception of whatever store this was. Why would Nintendo even advertise the DS?