MS: 360 will beat 5-year console cycle
It seems like everyone is eager to jump on the idea that today's game consoles will be around for quite a while. Sony started the shenanigans by touting that the Playstation 3 would enjoy a ten year lifespan before all was said and done. Now Microsoft has boarded the bandwagon, with entertainment division chief financial officer Mindy Mount proclaiming that the console could beat the long held five year console cycle (a feat the previous Xbox did not achieve). Mount points to the success of the Playstation 2, which has been chugging along for 7 years now. She's hopeful that the 360 is able to beat the cycle as well, noting, "If we were able to do that, as CFO I think that's great, because every year you draw it out you increase profitability." Indeed.
We should mention that our colleagues at Joystiq point out the irony of the situation, reminding us that many Xbox 360s fail to "make it past five months, let alone five years." In other words, Microsoft will have to make sure its product will actually last more than five years before we can start discussing longevity in the market. Hopefully the new Falcon CPU and shoehorned heatsinks will get the job done.
[Via Joystiq]
