Subscription cable network Showtime has announced plans to launch On Broadband, an online gaming service, in second quarter 2007. Although a subscription model will be available, games will be available for purchase a la carte to download for your PC.
The service will be sold to cable TV and DSL companies to function under their name, although all the work will be done by On Broadband. No details have been given as to what games will be offered or what prices will be set (and whether that will be up to Showtime or the individual providers).
Any comparisons to GameTap might be unfair as this service is not working under an unified name. However, if their intention is to compete with Turner's subscription gaming network, then their next few announcements better be partnerships with some major publishers.