Toshiba has announced plans to ship an organic electroluminescence (EL) display in 2009. The target size will be 30 inches, which beats most manufacturers' prototypes currently under development, like Sony's 27-inch OLED plans. Toshiba had previously planned 2015 as the launch window for OEL (more commonly known as OLED) sets, a launch timeframe which put them in that magical future land along with SED and FED displays. While Toshiba doesn't expect to compete directly against the behemoth of LCD at first, they believe the technology's superiority -- which includes lower manufacturing costs, and better viewing angles and contrast -- will be recognized as volume goes up. Your electroluminescent game of fl0w may never look better.