According to Fortune magazine, Apple is the 6th most desirable employer for new MBAs. Each year "research firm Universum surveys MBA candidates on where they'd most like to work." The list was topped by Google, with most of the rest of the top ten in financial services or computer related. Interestingly, Microsoft came in 7th right after Apple. Presumably, these MBAs don't actually know that much about what it would be like to work for these firms, meaning this is just a popularity contest. But since it's reasonable to suppose that a lot of them want to be where the action is, this does probably show something about broader perceptions of Apple, Inc. at this time.