When Apple says 'late June' apparently they mean 'almost as late as you possibly could get and still have it be June.' Earlier today, our buddies at Engadget posted the news from a TV tipster that Apple's new iPhone ads would feature a launch date -- Friday June 29. Were they on the money? If you were watching 60 Minutes tonight, you know they were. Our Dan Lurie suggests you note carefully the small text at the end of the ad: "requires minimum new 2 year activation plan." Save those pennies!
All three of the new iPhone ads are now posted over at apple.com for your enjoyment. To all of you who were expecting an iPhone under your seats at WWDC... well, tough noogies.