First up, is the revelation that every attendee will receive a beta key to "an upcoming Blizzard game." Hmm, I wonder what that game could be. Now, I'm not saying for certain that it is Starcraft 2, it may be the next WoW expansion. But I think it's a safe bet that you'll be zipping up a spacesuit and picking up a blaster bigger than your grandmother's station wagon after this convention is over.
Next up is a unique item no one expected to see. Every Blizzcon attendee will receive a special passcode. Once in-game, the passcode can be redeemed for, drumroll please, a murloc suit for one of you characters. Good for the spirited RP event or for spicing up the dragging-on-until-you-want-to-/gquit guild meeting. Maybe even handy for that next machinima piece you were brainstorming.
More swag to be announced in the future. So, what do you guys think? Is a Starcraft 2 beta key in your future?