We asked the question once: did Microsoft pay $50 million for GTAIV content? Readers will recall that Take Two's recent conference call made reference to two separate $25 million payments for "episodic content." Prior to this, gamesindustry.biz confirmed that the episodic content for GTAIV would be exclusive to Xbox 360. Naturally, this stumped PS3 owners who were promised their own exclusive content as well. The obvious conclusion, then, is that MS coughed up some money to keep the content exclusive.
Whatever the reality is, Take Two isn't talking. Gamesindustry.biz contacted the company for comment on the $50 million quote and were greeted with no official responses whatsoever. Did MS buy exclusivity? The world may never know (but probably yes).