Before you get all huffy and start chargin' your fireball, realize that there is a better way to look-up those [ACME Pauldrons of the Whale]. Think of them as WoW UI add-ons for Firefox. What? That's right, IRL WoW add-ons for your Firefox browser. Check out these search plug-ins that you may get some use out of if you look up things like a banshee. By the way, I've heard that Lady Sylvanas can Google stuff like nobody's business, but that is unconfirmed as of this writing.
Firefox search plug-ins for WoW
-WoW Armory (both US and EU versions)
-Curse gaming add-ons
-WoW Official forums
The links to all of these search engines are at Mozilla's "mycroft" website, which lets users build their own search plug-ins for their favorite sites. For any of the search plug-ins, simply click the name of the site you wish to install, and Firefox does the rest.
Our very own search plug-in
Also, I am proud to introduce the official WoW Insider Firefox search plugin that you can now download for your WoW Insider perusing pleasure (without having to type the address or leave your browser). Please use this plug-in responsibly, no members of the Burning Legion are allowed to use this search. Enjoy