In a new interview with Game Head, SCEA president Jack Tretton, let loose that Sony was working with Take Two and Rockstar on a brand new IP, exclusive to PS3. Sony wanted to respect Take Two's wishes to bring Grand Theft Auto IV to both the 360 and PS3. However, they asked if they could continue the relationship they had developed over the years to work on the "next big franchise" for the controversial game publisher.

SCEA's director of 3rd party relations, Michael Shorrock, updated the official US PlayStation blog, confirming this new relationship. "Rockstar really wanted to make a game that you can truly only do on PS3, harnessing the power of CELL and Blu-ray disc and this deal lets them do just that ... This is really a win-win situation for both companies."

However, considering how Microsoft had to loan out $50 million to make GTA downloadable content exclusive to Xbox 360, one has to wonder if Sony had to shell out any cash as well. Sure, Sony and Take Two are friends ... but this is a business, right?

[Via Joystiq]

This article was originally published on Joystiq.

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