They're worried, honestly. Though some may say PR people are a dime a dozen in any industry, Karraker had a lot of history at Sony and his recent departure from the team is going to make it a difficult holiday for Sony, says analyst Michael Pachter. Karraker always made himself available for questions and comments, putting himself forward especially after the shaky PS3 launch and subsequent waves of negative press. Can someone fresh really fill the shoes of that man?
Michael Pachter isn't completely sure. "The other PR people at Sony are quite competent, but it would help to strengthen the team with someone as good as Dave to handle the schizophrenic press over the next 6 months." Just because we always refer to ourselves as "we" doesn't make us schizophrenic! Although we don't consider ourselves press, either. As to further boost Sony's fears, Pachter also claimed that the few PS3 exclusives and pricing disadvantage relative to other consoles will make this one difficult holiday for Sony. Things will shape up in Spring, he said, "with the release of Grand Theft Auto 4, Gran Turismo 5, and Metal Gear Solid 4." We bet so, too!