Sony teases us with Drive
Sony sure loves to tease, and while the Rolly campaign finally resulted in an actual product, we're still scratchin' our noggins on this one. There's not a lot to go on when looking at the teaser page for the simply-titled Drive, and aside from that delightfully green bow and a seductive "Coming soon" phrase, all we can make out is something akin to a scaled-down treadmill with a turgid windscreen. Okay, so maybe it's just an all-in-one PC of some sort (we can almost imagine a floating LCD behind that ribbon), but we'll leave the real guessing to you.
[Thanks, Cheek]
[Thanks, Cheek]


















sony drive is the portal of sony in japan, not the name of the product...
Definitely a cheese slicer.
You heard it here first.
not just a cheese slicer, a portable USB powered cheese slicer with WiFi connectivity with other sony products.
Yes, you can slice cheese automaticly from your PS3!
What a great future we will live in :D
The worlds first bloatware and crapware filled cheese slicer!
Hmm, does it also install suspicious items in your cheese supply? Does it send back a list of all your cheese types?
Yes, but you have to use Sony's proprietary cheese.
Its a combo Segway and vacuum cleaner.
may be transparent LCD screens
... umm yeah, like Jonas said, Sony Drive is the sony website, not the product...
as for this mystery thing, i've got some theories
1. AIO (like you think)
2. Desk Lamp
3. Over Head Projector
4. Dancing Robot
5. Calculator
6. New Sony Logo
ehh, whatever, i won't lose sleep over this
I think its a monkey with HUGE testicles inside a funny box to confuse us
It's a dual format HDDVD/BluRay deck!
Ummm, well, maybe not.
Definitely the updated version of the HCB-100 Bluetooth Car Speakerphone, so you can talk and "Drive". The little arm is the antenna and it clips onto your sun visor.
I have to agree, it looks very much like a successor to their HCB-100
below is a link to a picture of the HCB-100
http://www.mobilewhack.com/images/sony_hcb-100.jpg
Notice the similarities, the angled body with pronounced thickness and a little clip to keep it secured in your car?
It's obviously a paper slicer. I knew Sony was stretching for ideas, but come on!
Obviously its a slimmmer 1080i camcorder (like Sanyo's) that comes bundles with a free paperclip.
Obviously it's Sony's competitor to the iPhone
... I got nothing.
It's an all in one PC for sure - not sure why they would give it such a huge footprint on your desk though, kinda defeats the purpose.
well first off, the arm is offset to the nearest side, so if it is a AIO, it's not designed very well ;)
secondly, the larger footprint would allow for more space for hardware, meaning non-laptop hardware, meaning more upgrade options, more power, and when you add the two together you get a higher price meaning sony makes more money.
But, if this is an AIO, and is Mini/ATX that means it should be able to have a Quad core beast slapped in it as an option, meaning you'll have one mother of an AIO.
Needs more thin.
It's a paper cutter. Duh.
Bobsled/blue-ray drive? What's that handle thingie?
Duh! It's their latest iPod killer.
WTF???
Duh! It's their latest iPod killer.
WTF??
this device is actually rather large. the term Drive lends itself towards some sort of transportation device, which is why it is appropriately named. it's a segway like device where you stand on the platform and control all axis by moving the large oar-like stick on your side. Yes i said all axis, this baby hovers to a maximum height of 15ft. it is a entering the crowded PCD (personal commuting device) market, but sony has defined markets before (look at the walkman). They are aiming to cash in on the overpriced-oil jaded singles working on the second floor crowd first.
Rolly's girlfriend... a vacum
Uh, its part of their digital camera line.
electric stapler!
GPS
Hedge trimmer (the front bum type of hedge). You know it's true.
Hmm. A tiny portable projector? ("Antenna" folds down away from us, ribbon covers the lens and controls).
(Or maybe a portable projector that can also cut paper and kills ipods)
Whatever it is, I'm sure it will be Transcendent. I want one.
Hate to break it to you guys, but I believe this has some sort of resemblance to that OLED TV you guys posted about recently. Take a look. . . http://www.engadget.com/2007/09/12/sony-thumbs-nose-at-samsung-confirms-oled-tvs-by-december/
Yeah, but if you look carefully, there's only one "arm" (like a paper cutter).
I hope you are right though.
You ruin my entire fun!
I really think this is a TV because the vertical green ruban is hidding the VERY SLIM screen! It could even be a computer screen!!
Your the man man!
J-
It is an external hard drive/tuner. It is an add-on for the PS3 giving it DVR capabilities. The "wing" is the antenna for OTA broadcast channels.
Trust me.
where's all the rootkit jokes?
Obviously it's a OLED TV
http://www.watch.impress.co.jp/av/docs/yajiuma/
Yup. Meta keywords on the page say:
Organic television and organic EL television, brassiere beer, SONY, SONY and high picture quality, television and organic EL panel, high contrast, wide color gamut, high-speed responsiveness, energy conservation, scantness and the next generation display, "
And the meta description: The SONY organic EL television official web sight. World first "organic EL television" created. Natural color in order to reappear while it is natural, as for the television to the organism. Releasing the information and the like of product information support of the "organic EL television".
(according to Babelfish translation)
It's probably the slimline salad shooter attachment for the PSP. Move over GPS!!!
A brand new car!!!
G4 iMac.....is that you?
It's Basically a light box. You know the sort that architects use to copy huge engineering sheets!!! :-)
It's for students with a DRIVE... increase stealing of graphic sheets.
Remember, Apple Jobs once said some stealing about some artists... Sony's in on it as well!!
Looks like a pager, with Bluetooth, for whatever reason. The paperclip thingy is a belt clip. Long live the pager.
It's obviously an all in one computer thing, the green ribbon exactly covers the ULTRA thin monitor we saw earlier.
Thank you so much for inventing another device that will undoubtedly take the world by storm and show everyone you are the king of electronics once and for all Sony!
Signed,
BetaMax and MiniDisc
Yeah, I mean when have Sony ever brought us anything worth using? Who ever used floppy disks, CDs, DVDs, personal stereos, trinitron TVs, Playstations.....?
It is not called the "Sony Drive". Sony Drive is the name of the Sony Japan information website.
This will probably be released at CEATEC 2007 on October 2.
I'm pretty sure this is the new Polly.
It's a giant ribbon holder.
Ooo I know, it's Sony's answer to the Xbox 360!
what do u think the playstation was?
"what do u think the playstation was?"
Not?
It's an environment-friendly laser-powered cigarette lighter.
It looks to me that the vertical part of the ribbon is concealing an ultra flat screen device.
Hopefully Sony will follow the fine example set by Apple and introduce a device completely free of any DRM which can be used with any store on the net, can be set up and operated in any way the person who has spent several hundred bucks on it chooses, and doesn't go obsolete within a year.
Oh, hang on a minute....
[/sarcasm]
Based on Japanese engadget site, from meta data of that "coming soon" web page, it is related to
OLED Bravia.
Photo:
http://japanese.engadget.com/2007/01/09/sony-27-oled-fullhd/
from
http://japanese.engadget.com/2007/09/28/sopny-el-bravia/
---
Sony has invented the 'Better Mousetrap'
with bluetooth-wireless capabilities, 16gb flash hard drive, Organic led status bar, cheese odor replication (sorry no slicing) and best of all a taxedermy station so the little critters can become your kids newest friends or implanted with a laser to become an actual mouse computer mouse. The future is now.
Easy, Its a HUD system for your car.
Its about time we get to use our car windshields screen real estate. just imagine, backup cam, video from your PSP200, scangauge (TM) display and of course we can finally tel on coming drivers about the cop around the next bend in the road. (Hmm, if thats not what it is I want credit for inventing it first.)
its a oled tv
Its a gooseneck all in one- like he imac g4's, only uglier
its a rootkit machine
nifty
You are all sadly mistaken. They are reincarnating dear old Aibo!
There's a 3d view of it on the site, and there is a big screen behind the ribbon.
Did anyone actually clicked into the Sony website? The ribbon gets lifted as soon as you enter the site. It is indeed a thin screen.
I can't read japanese but I think there might be new info on that site.