"Sunday is actually a really good launch day of the week for products. And I think we're actually starting to look at the annual calendar differently. The first two quarters of the year tend to be more quiet. But now we've seen some evidence of sales in that period," she comments. "Other than the holiday quarter, I think the traditional way of viewing it is not necessarily a slam dunk. I think a really good product can be a slam dunk any time of the year."
Personally, we'd like to see a more balanced release schedule throughout the year, so we like this new way of thinking. The holiday season is expensive enough for us, having to purchase presents, so we often have to overlook some titles due to constraints on our cash supply.