Reggie says: Everyone's a gamer

For those of us who live and breathe video games, it's easy to take an elitist standpoint and scoff at the casual gamer. In case you couldn't tell by now, though, Nintendo doesn't adhere to that philosophy.

In a recent conference, NoA's president Reggie Fils-Aime said, "[Our message is] that everyone's a gamer. Whether it's bringing joy and happiness to mothers and fathers as they experience Wii for the first time playing Wii Bowling or Wii Tennis, or whether it's bringing a game like Nintendogs to a fifteen or sixteen year old girl who has a puppy that responds only to her voice. That passion is what's driving us, and that passion to be part of shaping the future is really why we're here."

Whether you agree with Nintendo's school of thought or not, the company's way of thinking has certainly helped put it on top this year.