Nintendo of Canada decided to go a step farther with this approach by creating a website called "Get Up and Play." Not only is the site designed to inspire movement, but also a thing you may have heard of called family togetherness.
The site boasts weekly challenges on the weekends, with printable "Victory Certificates" (um, yay?). Things at stake include taking out the garbage, or setting the table for the week. Oh, and don't forget to "eat healthy snacks like dried fruit and granola bars" while you play.
We're completely in support of healthy lifestyles, but we don't need "Family Challenge Badges" and other crappy things for inspiration. That kind of stuff is just scary. In fact, we're very, very afraid. Please hold us.