Yet there's something that keeps me signing up for more, in search of that elusive something that means a given title is worth investing some time in. But what, exactly, is that crucial element? What aspect of gameplay is the eye-opener? Is it the way a quest's story unfolds? Is it a particular gameplay mechanic? Is it the character customization system? Is it, for heaven's sake, the ding? Hit me with what makes you keep an account, when other games lose you.