It's more likely than you think. Look at Sega, spending money to promote their game! They really seem to be targeting more than just the insane NiGHTS fan demographic with their marketing for NiGHTS: Journey of Dreams. One YouTuber caught a commercial for the game during Courage the Cowardly Dog. It's very strange to see something like NiGHTS, which seems like the exclusive domain of brutally devoted Sega fans, being advertised on mainstream television. Is it just us, or does the narrator make you think of those Claymation(esque) Puffs commercials? Maybe that's just the default "fairy tale" voice for commercial narration.
Speaking of advertising and Courage, Cartoon Network should really let people know that Courage is still on. We had no idea.