EA Sports launching 5 new franchises by early 2011
Speaking to investors, Peter Moore outlined the future of the EA Sports division through fiscal 2011 (ends March 31, 2011). Goals included "grow the football business" (check!), add "exciting new innovations" to this year's FIFA and NBA Live games (create-a-vision cone -- check!), and develop seven or more new IPs during the next three years -- oh, and one final objective: <lulz>"tighten quality and execution"</lulz>.
At least one of the mystery IPs will join Facebreaker as a so-called casual title, juxtaposed with four, new "core" franchises. Though, since everything from college b-ball to NASCAR to cricket already done been EA'd, them pickins is gettin mighty slim. WNBA Jive anyone?
