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New Vodafone plans include unlimited internet -- and fine print

New plans being lauded by Vodafone in the UK are going to run mobile internet fiends £7.50 (about $14.80) less than they otherwise would've thanks to the inclusion of unlimited data right in the bundle. The packages start at £25, and those over £40 also get their pick of unlimited texts, unlimited landline calls, or unlimited Vodafone-to-Vodafone calls. As any skeptic could've easily guessed, there's some critical fine print attached to the deal: the "unlimited" isn't so unlimited, getting capped at 500MB as part of Voda's fair use policy. For a sub-$15 plan that's not intended for tethering, that doesn't seem to be a problem -- but seriously, why even throw the word "unlimited" out there then?