Perfect World continues Southeast Asia business expansion
When "online gaming" and "Asia" are mentioned in the same sentence, it's a safe bet that either Korea or China are going to be mentioned. But the countries of Southeast Asia are also hotbeds of MMORPG fandom, a fact that's not lost on game companies operating elsewhere in the continent.
Chinese game publisher Perfect World has struck a deal that will allow for greater expansion into Southeast Asia. The licensing agreement has been made with Malaysian online game operator Cubinet, which will bring Perfect World's title Chi Bi to Vietnam, Thailand, Malaysia, and Singapore. Cubinet will handle the localization of Chi Bi for the various Southeast Asian gaming markets, offering the game in Chinese, English, Vietnamese, and Thai. Chi Bi is a fantasy MMORPG based on the Three Kingdoms period in Chinese history. The title's introduction to the SE Asian markets follows Perfect World II, Legend of Martial Arts, and Zhu Xian, and marks another potentially lucrative pairing between Perfect World and Cubinet.
