Gateway ditches direct sales model, goes purely indirect
Gateway, long known for its (once) very active direct sales model, is continuing to morph as it attempts to revitalize itself. The most recent strategic change is pretty remarkable -- the outfit is completely and thoroughly ditching the aforesaid direct sales model. From here on out, prospective customers will only be able to snag a Gateway PC from retailers, e-tailers and other channel partners. According to the official verbiage, the change will deliver "significant cost savings, ultimately resulting in an improved value proposition for consumers." This all seems to have quite a bit to do with the recent Acer acquisition, with Mark Hill, Acer Group US General Manager, stating that Gateway is "shifting its distribution method to better align with Acer's successful global strategy, which was built upon an indirect model." At this point, we suppose it can't hurt to give it a whirl.
[Via Electronista, image courtesy of The New York Times]
