In a superlative heave of marketing masturbation, AMD just announced their "AMD LIVE! Ultra" brand. Having learned nothing from Intel's Viiv debacle, AMD will soon stuff systems powered by AMD's Spider and Puma platforms optimized for HD video playback into the extended AMD LIVE! brand. That includes machines packing AMD's quad-core or dual-core tech with ATI Radeon HD graphics, AMD chipsets, and a pre-load of AMD's LIVE! Explorer media viewer and browsing application (pictured above). The brands will infect our AMD desktops starting the first half of 2008 -- laptops in the 2nd half. See, that didn't take 1,162 words now did it AMD?

Hands-on with the Marantz VS3002 HDMI switcher