lately and the excitement that continues to be generated by the displays. It's obvious that LCDs have taken over as synonymous with FPD to most consumers, but there are a couple of things that play to plasma's strengths. First, the increasing demand for LCDs has created a supply shortage that PDPs are happy to fill. Second, and more exciting to us, is the movement of PDPs to the high end, premium market. It's a good time to be a plasma-aware HD-nut!