Retail shelves getting painted blu

Part of Blu-ray's strategy is a "top down" approach that starts with studios and retailers and pushes downwards to consumers. It seems to be working, as several retailers are falling in line and shifting shelf space away from HD DVD in favor of Blu-ray. The linked article describes how buyers for several retail chains are shifting orders and shelf space away from the embattled HD DVD format. It's grim news, but none of them is giving up on the format entirely (at least not yet). Also, online shops that enjoy more "long tail" sales (Amazon, DVD Empire) haven't made big changes in product mix, and neither has HD giant Best Buy (no mention of rumor-fave Target). Still, talk along the lines of "... special order HD DVD titles for customers if needed" sounds like a death rattle to us.

[Via FormatWarCentral]