Is Target going Blu-ray exclusive?

Some rumors that just won't die eventually end up being true, and the latest to reappear is the Target is going Blu-ray exclusive one. Today at Philips' press event during CES, while Stewart Muller was introducing its new Blu-ray player he also mentioned that Target was going Blu-ray exclusive. Of course what his definition of exclusive means might be his alone, but unless Target pulls all the HD DVD movies off their shelves entirely, we're not sure we agree.