A few years ago, Apple and Nike announced the Nike+ line of products, including workout clothing designed to accommodate an iPod nano. The main product is a small chip which, when placed inside a sneaker, transmits workout data to a receiver on the user's iPod. That data is then transmitted to a special Nike website to chart progress towards goals, etc.
This week, the two companies announced their collaboration on gym equipment that will do the same thing. When connected to an iPod (how is not clear), it will record information on the user's workout which can later be uploaded to the Nike website.
Sounds pretty interesting. All you've got to do now is convince your gym to buy all new equipment.
Thanks to everyone who sent this in!