No shirt? Sony launches official apparel program

Tired of searching Etsy in vain for fan-made God of War apparel? You're in luck! Sony today announced partnerships with four different clothing and accessory makers to feature the company's biggest franchises on all sorts of shirts and such. IV Gear has a list (shown above) of at least some of the franchises which will be depicted, including God of War, Ratchet & Clank, Resistance: Fall of Man, Heavenly Sword and Little Big Planet. Apparel makers Fortune Fashions, Bioworld and MJC will also put the games' logos and character on everything from hoodies to handbags.

"PlayStation is an extremely strong and well-known brand" Shelly Gayner, Director of Licensing, SCEA, said in a press release "We feel that this is a great opportunity for us to satiate our core fans and extend and capitalize on PlayStation name recognition by creating a new line of apparel in connection with the PlayStation brands and our top franchise titles." Memo to Sony: If you really want to satiate the fanboy audience, you'll put Sofia from Battle Arena Toshinden on a body pillow. We're just saying ...

This article was originally published on Joystiq.